Anniversary Stertil-Koni dealer Special ONE Inc

Special ONE Inc in Japan is celebrating this year their 15^th anniversary and the dealership for Stertil-Koni over the last 10 years. We are looking forward to the next 10 successful years and to continuing our long-standing partnership.

On behalf of the Stertil Group we would like to express our sincere thanks to Norimasa Tamura, CEO, and the rest of the Special ONE Inc team.

Stertil-Koni Area Sales Manager Tjeerd Koppenol (left) hands over the award for celebrating the dealership of Special ONE for Stertil-Koni for 10 years to Special One CEO Norimasa Tamura. 

About Special ONE Inc

"The company was established under the name Tuff-Kote Japan, Inc. 15 years ago on 20th February 2008 when I was 25 years old", says CEO Norimasa Tamura. "Tuff-Kote is a brand that provides rust protection coatings for vehicles. Our main business was selling and applying rust protection products on vehicles. Until 2012 we concentrated on light duty vehicles. To grow the business I started to expand the rust protection business to commercial vehicles such as trucks and buses."

At Automechanika in Frankfurt in 2013 I found the best heavy duty vehicle lifts in the world, Stertil-Koni. In order to grow the rust protection business in the heavy duty commercial vehicles market, we needed vehicle lifts. It turned out that there was no distributor in Japan yet." 

Today the company is called Special ONE Inc. The headquarters is in Yokohama, next to Tokyo, and there is a division in Sendai where they mostly apply rust protection coating. Special ONE Inc. has 14 employees.

Japanese Vehicle Lifting Market

Mr. Norimasa Tamura continues: "In my opinion, workshops in Japan are not yet well developed. Even though Japan has strict regulations for the environment and workers' circumstances, they still use small jacs to lift heavy duty vehicles for repair and maintenance. This is not safe, but companies cannot afford to buy vehicle lifts. They can still make money without vehicle lfits. That is why I needed to start by changing their mindset. I always say: 'Vehicle Lifts may not directly bring money to you, buth they make your company feel more like home'. Home is where people feel safe, comfortable, take pride in their word and showcase who they are."

Special ONE Inc. is active in the truck and bus industry and is now getting into military. 

Why did you choose to sell Stertil-Koni vehicle lifts over other brands?

There are many reasons, says Mr Norimasa Tamura , but the Top 3 reasons are:

1. Company Philosophy
2. Vehicle Lift Design (safe, sturdy, ergonomic)
3. People of Stertil-Koni